If you Google ‘video content marketing’ and under the sponsored ads are the Forbes and Guardian articles declaring Video Marketing as the future of content marketing. Bold statements, but video isn’t new to anyone so why is it now getting the attention and most importantly what does that mean for you as a small business?
First here are 5 facts for you:
A video on a landing page will increase conversions by 80%
Video in an email campaign leads to 200-300% increase in click through rate
80% of users recall a video ad 30 days after watching it
You’re 53 times more likely to show up first in Google if you have a video embedded in your website
76% of businesses say video has a good return on investment
Ok so why is it so effective?
Your potential customer wants to understand what’s on offer and build trust with you, a video enables that connection to happen. It can deliver the personality behind your brand and typically users will be more likely to spend longer watching a video than just reading text on your website.
A video can help answer the both rational and emotional barriers your customer has to converting in a quick, effective, and friendly way. If they have any doubts such as how to use the product – both practically or inspirationally, the dimensions or quality or just how the process will work video is a great way to address these.
People are consuming video on a regular basis, in fact 1/3 of online activity is video so they are wanting and expecting to see your video too. YouTube report that mobile video consumption rises by 100% every year and smartphone users are now much more likely to want to watch video ad content from brands, and not only that but expect a choice on the content they view from that brand on their device.
Video is social, with 76% of users saying they would share an interesting and entertaining branded ad video with their friends. Now there is Facebook Live, Twitter’s Periscope, Instagram’s Stories alongside YouTube and that goes to show the trend shift in itself, that these social networks are investing in the medium.
They also offer several ad video formats for brands, so bear in mind a few tips when creating your ads –The content objective could be launching a new product, addressing customer queries, building brand awareness, it could be anything really but make sure there is a specific objective and goal in order to deliver that result. Tell a unique story and make it clear, simple, and interesting and entertaining– you can even do this for the dullest of subjects! Capture them in the first 10 seconds - your video doesn’t need to be long to achieve results, the first 10 secs will deliver the best ad recall results. You don’t need to spend vast amounts on your video but do make it professional and of good quality – if you can’t do this yourself employ someone who can help you. Make sure there is clear branding and call to action so that the video delivers you the results you are after.
If you are looking to create videos for your small business sign up here to find out more about how we can help you develop an idea, produce the video, and get it out to your social networks to drive conversion for your business.