The Internet has completely revolutionised the way that many businesses operate. It has changed how they advertise, sell products, perform market research, find employees, provide customer support and much more.
The Internet has also helped businesses reach new markets. Businesses of any size can reach customers on the other side of the planet with a well-made website or social media campaign. This rapid expansion of markets has seen many startups become multi-million dollar success stories in a few short years.
To really get the most of the Internet, businesses have to develop a set of effective digital marketing strategies. They are online marketing techniques that your business can use to gain more customers, build brand awareness, cultivate leads, and much more.
One of the most important digital marketing strategies is Search Engine Optimisation (SEO). It is aimed at increasing the visibility of your web properties in the search engine rankings of websites like Google.
For business owners not familiar with digital marketing or SEO, all of this lingo can be a little confusing! This article will demystify digital marketing and SEO, then explain why they should be critical components of your business plan.
How Does Digital Marketing Work?
Digital marketing refers to a group of online marketing techniques. Businesses can pick and choose from these techniques, developing a strategy that meets their requirements. The most commonly used digital marketing strategies include:
Business owners can work with a digital marketing consultant to develop a bespoke strategy that matches their business objectives.
How Does Search Engine Optimisation Work?
Search Engine Optimisation (SEO) is one of the most common terms you will hear when discussing digital marketing. Although it sounds complex, it really isn’t. SEO involves sending signals to search engines, showing them that your pages are worth including in search engine results.
You are ‘proving’ to Google that your site is valuable for people using their search engine. Once you prove the value of your website, Google will reward you with a high ranking that produces a lot of visitors!
So, how do your ensure website is valuable? Search engines want to rank websites that are high-quality, trustworthy and have authority. In simple terms, that means:
Search engines like Google actually use extremely complex algorithms to determine a website’s quality, trustworthiness, and authority. That’s why businesses usually turn to SEO professionals to optimise their website and fulfil the ranking criteria that search engines apply. Some of the techniques that SEO professionals use include:
Why Does Digital Marketing and Search Engine Optimisation Matter?
Here are a few of the reasons why digital marketing and search engine optimisation are absolutely crucial for your business:
We hope you enjoyed reading Marketing Strategy and SEO: How It Works and Why It Matters? If you want to discuss how to use digital marketing or social media effectively for your business, please contact us today!