Speaking to a few interior design clients recently there seems to be a recurrent theme which is presented to me – how do I find the time to use social media when I’m too busy running my business? Does that sound familiar to you?
Well this week I’m going to share some tips on how to use social media effectively to generate leads and grow awareness of your interiors business. First up is Pinterest.
Let’s be honest if you are in interior design, you are in THE best place to use Pinterest – it’s practically created for you. 70 million people have a Pinterest account, 68% are female and on average have a combined household income of £100,000 – your ideal target customer right there!
Tip 1 – Pin 10-30 times a day
Unlike other social channels you need to be pinning a lot! Aim to pin at least 10 times per day and up to 30. However, make sure you space them out so that you’re not pinning a whole load all at once. You can do this via a scheduler app like Buffer. If you have created a content plan each week just take the topics from that and create what you need and schedule them in.
Tip 2 – Rich up your pins
Use rich pins so that users can learn more about where the image came from, how to buy the product featured or where to read more about the article. Which makes your pin totally more useful for your audience (and therefore more likely to be shared or clicked). You do this by first installing a plugin for your site (e.g. WordPress plugin Yoast) and adding the Pinterest code to your blog, validate your site at Pinterest and request Rich Pins, then you’ll get an email from them saying it’s all validated.
Tip 3 – Don’t just pin – explain too!
Add some description into your pin, a few sentences will do but try to include some keywords, something with a positive sentiment and for the audience to do, like click a really useful link. Like all social media, act as though you were speaking to a friend about something – make it interesting or funny, useful, or informative and make it relevant to them. You wouldn’t go up to someone in a room and start telling them all about you, so act that way on Pinterest and in social media in general. Too many times I just see brands posting their latest product, which can be incredibly repetitive and a little dull.
Tip 4 – Create your pictures just for Pinterest
A really handy online tool to use for getting the right aspect ratio right for different social channels is Canva – it has all the formats right there and the editing capabilities for you to have your pins ready in minutes, particularly useful if you find Photoshop a little too complex. Your pins should be vertical and multiple mosaic style pins work really well, particularly if you are showing a ‘How to’ so for instance ‘How to do a quick upcycle of a side table’. Canva have this format too.
Tip 5 – Be a Pin Groupie
Find group boards to join, this will help you get more followers and repins. You can use the tool PinGroupie to find the right boards based on a certain category – filter the ones that have the highest re-pins as these will be the ones people are engaging with the most.
Tip 6 – Create boards with keywords and headlines
A good way of organising your pins is to create themed boards around certain styles or topics like ‘Wallpaper Trends’ or ‘Favourite New Luxe Products’, and design a cover with a headline for each of these boards in a consistent branded way. Categorise them and make sure the boards are keyword rich so that you are found in search.
Tip 7 – Use ‘pin it for later’
When you create a new blog post, remember to pin an image from it to a board and then use that same image on Google+ and put the link to the article on there and a ‘pin for later’ link. This is great because it not only links Google+, your blog and Pinterest but it encourages people to save and remember you later.
I know this is a Top 7 list, but I had to squeeze one more in which is don’t forget to promote Pinterest in your other channels – tweet a new board or share some of your pins in your latest newsletter – make what you’re doing work as hard as it can to big up your brand!
If you want some help planning the content marketing for your interiors company give us a shout, we're always keen to talk to new faces.