LinkedIn is unlike other social networks, its focused on business networking developing contacts, generating sales leads and recruitment, it’s the largest business networking site in the world with the highest average household income. It’s also stuffed full of decision makers who could be right in your target market depending on your industry. So we have rounded up a top 5 tips for how to make it work hard for your business.
1. Get your profile up-to-scratch.
Your profile is your shop window or business card and when people click onto it they need to see personality and life. Add some video content, design your page to match your website, add infographics and presentations into your portfolio. Make sure you include keywords (just not too ‘over-optimised’) in your heading, description and summary – at least 1 billion searches are made on LinkedIn in a year and you need to make sure you can be found. Plus don’t forget to do all this to your personal page too, people may be searching for you and not your business.
2. Turn the profile from me to you
Don’t just have an online CV on LinkedIn that’s totally focused on you, switch it around so it helps your reader get to the good stuff quickly - Alter your title so people can see what you do rather than just your company name e.g. Small Business Coach, say exactly what you do for others and have lots of recommendations.
3.Start a LinkedIn Discussion Group
Build thought leadership by creating targeted niche discussion groups in your market, as your name (and website) will be associated to the group. If managed properly it gives credibility as a trusted source. Plus as the owner of the group you can create weekly and auto-respond emails direct to your group, perfect to convey messages to your target audience. Research groups you can join too, as these will provide valuable insights and opportunities to connect.
4. Give more to get more
Recommend and endorse others without being asked, and help bring your contacts in touch with each other. The more people see that you are ‘present’ and helping the more you will see them interacting with you. Don’t be worried about adding connections that you may not know, this is a business networking site and much like a real business networking event you can approach the people who you think you can benefit from and they can benefit from you.
5. Make your post count
As I’m sure you are time-poor running your own business, you haven’t got time to keep creating fresh content regularly for your social networks. Instead look into your groups and ones you have joined and pick out common problems and topics, try to develop posts which give advice and solutions to these problems. If you have a particularly compelling post you could sponsor it to create more awareness or use @ to highlight it to a specific contact who will find it relevant. Event-based posts allow you to invite and tell your connections about an event you are organising or going to.